![]() User personas are the representations of the groups of users that are likely to benefit from your product.įor a B2B SaaS, there could be 3-5 different types of users with different motivations and goals. Define your target market and user personaĪfter defining what your product does well and how it compares to your competitors, it’s important to map out your user persona.Īs a SaaS product manager, you need to understand what job your product helps the user achieve. UPS (Unique Selling Proposition)ĭefining the UPS is like locating the common ground between what your customers want and what your business can deliver well. Use the findings of the market research to identify your Unique Selling Proposition (USP), which in short is what distinguishes your product from others on the market and makes customers buy it.
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